E com Typography project

The Project

We were assigned a project where we were required to take our name and label certain parts of the text. As an example, the inside of an O would be labeled a counter. A counter is a fully or partially enclosed part of a letter. We had to label at least 10. 

My Project

We were required to label, the cap height, X height and baseline. I also labeled an ascender, a counter, an uppercase letter, a lowercase letter, a diagonal stroke, an aperture, a stem, a final, a serif, an arm, and finally a bowl. 

The Experience

It was interesting studying text and something I never thought I would ever do before this. I learned a lot about text during the time we studied text, especially names of text like comic sans, and how many people feel about it. 

E com Logo Color Schemes Project

Logo Color Schemes

Analogous 

These logos use the analogous color scheme of Yellow, Green, and Yellow Green. I think the companies used these color schemes because it represents something about their product. As an example Sprite uses yellow and green probably because Sprite is a Lemmon lime drink. 

Complimentary

This logo uses the complementary colors of Red and Green. The company probably just used the colors to represent the color of a Chili considering the restaurant name is Chili's. But warm colors are commonly used to catch peoples eyes and that could be another reason. 
This logo uses the Complimentary colors orange and blue. This logo as well probably uses the colors to represent the actual color of the objects in the logo, but it does look appealing to the eye (in my opinion). It also uses orange, a warm color to catch peoples eye. 

Warm

 A very well known logo, the McDonalds logo consists of the warm colors yellow and red. As mentioned before, warm colors seem to catch peoples eye and that is probably why McDonalds uses those colors. The creator of the symbol also intended the Golden Arches to catch peoples eye. 
The same goes for Tostitos. The logo consists of red yellow and a little bit of orange. It as well probably uses warm colors to catch peoples eyes. 

Cool

These two logos use a cool color scheme. Taco Bell uses an interesting scheme because it uses a magenta and a purple color. Samsung is just your normal everyday blue. These companies probably use cool colors in their logos because they want to calm people who look at their logo, or make them feel a sense of trust toward the company. 

Monochromatic

The first logo uses brown as a monochromatic color scheme. the second uses green as a monochromatic scheme. Animal planet probably uses the colors of green because green represents nature, and it is a nature TV show. A and W probably use brown to capture people eye, because it is a shade of orange making it a warm color. They both use a monochromatic color scheme probably because it looks good. It is probably intended to attract customers by looking appealing. 

Triad 

These two logos use blue red and yellow. The superman symbol probably uses the colors to symbolize strength with the warm colors and protection with the blue. Burger King uses its bold words to capture your eye. They also use red to capture your eye, like most companies do. They both use triad colors probably because it catches peoples eye/looks pleasant like all of the other logos.  

E com Color Wheel

Color Wheel Project

We were assigned a project where we needed to create a color wheel. It was fun making the wheel, although it was a bit frustrating trying to find the perfect color to go into the right place and make every colored shape facing the right way. I learned a lot about the program we used (Adobe Illustrator). I learned to use the tools they had to offer and create a beautiful color wheel. It was pretty frustrating at first, but I got the hand of it after using it for a bit. Next time I would like to be more accurate with the colors and be able to create the wheel without any problems. 

E com Sidewalk Chalk

        Our group started off be each designing our own symbol for the sidewalk chalk activity we were going to do soon. We spent one class period on this, and a bit of out block on it too. At the start of the block day, all four of us put our designs into one big project.
        We decided to put all of the designs on a shield. The members of our group Came up with a turtle, a fencing sword, a hat and a pawn. We put these together to make a shield with the designs of each object on it. 

        We started out not really talking to each other, but by the end we could easily work together. Next time I hope to get right to work with my team, instead of not doing much in the first class period.
Our group wrks on our project.

 Our Final Product.