E com Logo Color Schemes Project

Logo Color Schemes

Analogous 

These logos use the analogous color scheme of Yellow, Green, and Yellow Green. I think the companies used these color schemes because it represents something about their product. As an example Sprite uses yellow and green probably because Sprite is a Lemmon lime drink. 

Complimentary

This logo uses the complementary colors of Red and Green. The company probably just used the colors to represent the color of a Chili considering the restaurant name is Chili's. But warm colors are commonly used to catch peoples eyes and that could be another reason. 
This logo uses the Complimentary colors orange and blue. This logo as well probably uses the colors to represent the actual color of the objects in the logo, but it does look appealing to the eye (in my opinion). It also uses orange, a warm color to catch peoples eye. 

Warm

 A very well known logo, the McDonalds logo consists of the warm colors yellow and red. As mentioned before, warm colors seem to catch peoples eye and that is probably why McDonalds uses those colors. The creator of the symbol also intended the Golden Arches to catch peoples eye. 
The same goes for Tostitos. The logo consists of red yellow and a little bit of orange. It as well probably uses warm colors to catch peoples eyes. 

Cool

These two logos use a cool color scheme. Taco Bell uses an interesting scheme because it uses a magenta and a purple color. Samsung is just your normal everyday blue. These companies probably use cool colors in their logos because they want to calm people who look at their logo, or make them feel a sense of trust toward the company. 

Monochromatic

The first logo uses brown as a monochromatic color scheme. the second uses green as a monochromatic scheme. Animal planet probably uses the colors of green because green represents nature, and it is a nature TV show. A and W probably use brown to capture people eye, because it is a shade of orange making it a warm color. They both use a monochromatic color scheme probably because it looks good. It is probably intended to attract customers by looking appealing. 

Triad 

These two logos use blue red and yellow. The superman symbol probably uses the colors to symbolize strength with the warm colors and protection with the blue. Burger King uses its bold words to capture your eye. They also use red to capture your eye, like most companies do. They both use triad colors probably because it catches peoples eye/looks pleasant like all of the other logos.